
Technology Services Group provides the same state-of-the-art web site design services to redesigning your current site. Our
services include more than just developing a web site. We also optimize your web site for fast loading, as well as, SEO
optimization so that people can find your web site more easily.
When it comes to your online presence, a fresh and updated design is a must to retain current customers' attention and to attract new customers. Your web site is no different. Your web site represents your business and if it is poorly designed, customers may view your business in a less than positive light, which will affect your business' success. Sometimes, a
poorly designed web site design hurts a business more than having no web site at all.
After a redesign, web site should be reviewed at least yearly to determine whether or not the original business and customer
goals for the site are being met. Click activity per page, traffic patterns, and any feedback from others in your
organization should be reviewed and analyzed to identify areas of weakness.
Technology Services Group has a professional staff of web site designers and developers to service all of your needs. If your
site needs a face lift, let Technology Services Group rejuvenate it with a redesign that clearly and effectively communicates your current business goals and professionalism.
Why Redesign?
Examine your competitors’ web sites. Ask yourself if their web sites are “better” than yours. If your answer is “yes”, you
should probably consider having your site redesigned. There are many factors that drive the need for a redesign, including:
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Content is difficult or costly to keep fresh. You have to go through a third party to update your site. |
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You need to increase your site’s visibility. If your original site was developed with little consideration to SEO, a
redesign with new content can raise your site’s search engine rankings.
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You have a better understanding of your customers. You have learned some of the problems, such as navigation, that they
might have encountered on your site.
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Your web site looks "dated. Technology is moving forward very quickly; what looked great a while ago is now out of
synch with today’s design standards.
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Your business needs new features, such as a an e-newsletter subscription option. |
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Your competitors are ahead of you. |
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Your business message or brand/image has changed. |
A site redesign is like a remodeling your offices; it creates new interest, conveys an image of business growth, and offers
added function, and value to customers.
The process of redesigning your web site:
| Initial Consulation |
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This is to help determine your needs and to provide an estimate for your project . We will ask you questions about
your Web site needs:
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Why do you want to redesign your web site? |
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Who is your audience? |
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What objectives do you hope to accomplish with your redesign and site? |
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What colors would you like for the site? |
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What do you want to communicate to your audience? |
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Can you name some examples of existing sites that you like or dislike and why? |
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Can you show examples of your current marketing materials, logos, pictures, etc. that you would like to
incorporate into your Web site's design?
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| Web Site Development Presentation |
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We will make a presentation regarding recommendations, research findings, issues, and concerns related to your web
site development and deployment.
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| Web Site Design |
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Involves design of web page layout, graphics and navigation structure.
We ask you to provide us with all the text and graphic content for your site in electronic format (MS Word or basic
format for text and .JPG, .GIF or .PNG for graphics).
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| Graphics Development |
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Development of graphics which may consist of logos, buttons, image maps, etc.
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| Graphics Scanning |
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This involves the scanning of hardcopy graphical content for conversion to electronic media. (There is an additional
charge.)
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| Graphics Optimization |
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This includes optimization of graphical content for the purpose of reducing image sizes to affect faster downloads
and smaller file sizes to reduce overall size requirements for storage.
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| Flash Movie Development |
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Macromedia Flash components provide powerful animation of text and graphics. (There is an additional charge.) |
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| Reviewing/Testing/Proofing |
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We will provide a demo for your review. Please let us know what you like or don't like about it. We will work with
you to make any changes so that you are satisfied with your site. It may also be helpful for you to have other people
review your demo, especially people outside of your organization. Getting input from people with varying levels of
experience with the Internet is especially useful. We will briefly proof your site; however you are ultimately
responsible for proofing the content on your site.
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| Multiple Browser Testing |
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We test your site against multiple browsers to insure that it works for the majority of your client-base.
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| Web Site Optimization for fast loading |
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We optimize your site so that it loads as quickly as possible. This involves reducing file sizes as much as possible
without losing resolution.
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| Web Site Optimization for fast search engines |
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You'll want your site to be found by people using search engines. We make sure you have the appropriate site
descriptors and key words so that your intended client-base finds your site.
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| Web Site Deployment |
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Once all the changes and corrections are made and you approve the design, we will upload your developed site to a
host server so it may be accessed on the Internet. You can submit your site to the major search engines and
directories. We will provide assistance in doing this. Please note that you will still be responsible for promoting
your site. Depending on your site's audience, only a small portion of your visitors may arrive from search engines.
The best thing that you can do at this point is advertise your web site and find web sites that will provide a link
to your site.
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